This Back to School Choose Kindness with Smiggle and the Diana Award

We believe that being kind to one another can really change the world so that’s why we’ve partnered with The Diana Award and their anti-bullying programme to help raise awareness about the importance of choosing kindness this back to school.

The Diana Award

The Diana Award was established in 1999 in memory of Diana, Princess of Wales and her belief that young people have the power to change the world. Their goal is to inspire positive change in the lives of young people, whether it’s through the power of mentoring or standing up to bullying with their Anti-Bullying programmes.


About The Diana Awards

Anti-Bullying Programme

The Diana Award Anti-bullying Programme engages young people, parents and teachers to change the attitudes, behaviour and culture of bullying. Through their school programmes they help kids build the skills and confidence they need to address different bullying situations, both online and offline.


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Win An Anti-Bullying Workshop For Your School

To enter, all you have to do is take our Kindness Pledge instore! Simply visit a Smiggle store, fill out your Kindness Pledge form telling us who you are going to be kind to and how, and you could win an anti-bullying workshop for your school hosted by the Diana Award team and a £100 gift card for you!


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