We believe that being kind to one another can really change the world so that’s why we are proud to partner with The Diana Award and their Anti-Bullying programme to help raise awareness about the importance of choosing Kindness this back to school.

The Diana Award Anti-Bullying Programme engages young people, parents and teachers to change the attitudes, behaviour and culture of bullying. Through their school programmes they help kids build the skills and confidence they need to address different bullying situations, both online and offline.

To enter, all you have to do is take our Kindness Pledge instore! Simply visit a Smiggle store, fill out your Kindness Pledge form telling us who you are going to be kind to and how, and you could win a Anti-Bullying workshop for your school hosted by the Diana Award team and £100 gift card for you!


The Diana Award is a charity legacy to Diana, Princess of Wales’ belief that young people have the power to change the world. Throughout all of their programmes and initiatives ‘change’ for and by young people is central. Their Anti-Bullying work encourages change in attitudes and behaviours for young people by young people, their Mentoring schemes guide change for some of the UK’s most vulnerable young people and their flagship Award programme recognises the young people driving selfless change across the world .