Diana Award

OUR PARTNERSHIP

Smiggle believes it’s important that all children feel safe and confident at school, so they can be their best in the classroom, out on the playground, or when they’re learning online. That’s why we’ve partnered with Anti-Bullying organisation The Diana Award again this year.


The Diana Award is proud to be the only charity set up in memory of Diana, Princess of Wales and her belief that young people have the power to change the world. The Diana Award’s mission is to empower young people to lead that change through a range of initiatives which unlock children’s potential, inspire action and create opportunities, ensuring that no young person is left out or left behind.

Diana Award


To help spread our kindness message far and wide, The Diana Award and Smiggle have created a Choose Kindness keyring that will be sold to raise funds for The Diana Award’s Anti-Bullying Programme, and as part of their support for young people and their families.
The Choose Kindness keyrings are just £1.50 / €1.50 each and available from Smiggle stores all over the United Kingdom and Ireland and online!

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Training
Diana Award


Antibullyingpro.com is a resource centre developed by The Diana Award, the charity behind a nationwide force of trained Anti-Bullying Ambassadors in UK and ROI schools who are tackling bullying behaviour online and offline.

The Diana Award’s Anti-Bullying work is supported by HRH The Duke of Cambridge and engages young people, parents and adults to change the attitudes, behaviour and culture of bullying by building skills and confidence to address different situations.

Training
Training
Diana Award


The Anti-Bullying Ambassador Programme is offered FREE to Primary and Secondary schools across the UK and ROI.

It equips students and staff with the tools needed to tackle bullying behaviour head on, transform your school’s approach to Anti-Bullying and create a safer, kinder school community. The Programme is youth-led, with the students leading their anti-bullying campaign as Anti-Bullying Ambassadors. All proceeds from the sale of our Kindness Keyrings go to the the Diana Award’s Anti-Bullying Programmes just like this!