About Smiggle

Our History

Smiggle, the world’s hottest stationery brand, was born in 2003. The ultimate creators of colourful, fun, fashion-forward stationery. The first Smiggle store opened in Melbourne, Australia and word spread fast about the bright pens, notebooks and gadgets that filled a tiny, but very special place.

The concept took off and the company soon hit 20 stores, where it caught the eye of the Just Group - Australasia's most exciting fashion & apparel retailer. Smiggle joined the Just Group in August 2007 and has not looked back since!

In 2008 Smiggle jumped the seas and opened its first international store in New Zealand. In 2011 Smiggle expanded into Singapore, and in 2014 Smiggle opened its doors in the UK, and in 2016 smiggle says hello to malaysia and hong kong! It's all part of the grand plan to be the world's most exciting and famous stationery brand. Check out our store locations.

Our Products

The product range is now bigger and better than ever, with the team at the Smiggle Design Lab drawing inspiration from all over the globe. Our ultimate goal is to inspire and develop the creative spirits of our customers, by delivering original, fun and affordable stationery.

Smiggle products are all about great design and innovation, bold colour, quirky graphics, great value and most of all - giving our fans the tools they need to have fun!

Our Stores

We think we've created a place that's well worth a peek. It's small, it's not spacious, and it's incredibly bright, with friendly and passionate Smigglers who will happily take you through the range.

So come on in, experiment, explore, poke, prod and play, because a visit to our stores is just like a hug from your best friend. Where a smile meets a giggle, it's the world's greatest place.